Apple’s New Stategy. Will It work?

 

 

Apple (NASDAQ:AAPL)  Apple’s previous retail chief, Ron Johnson,was all about customer satisfaction and providing a better experience for visitors and buyers and had the sanction of Steve Jobs to focus on those aspects, the new top team has a different philosophy. Current chief executive Tim Cook is an “operations guy,” While Cook was in the process of taking over from Jobs,  he and chief financial officer Peter Oppenheimer began to confront Johnson on his customer-centric retail philosophy. They were of the opinion that the stores didn’t generate enough revenues to justify their operating expenses.

Browett, is like minded to Cook with his idea that logic and process lead to revenues and profits. Cook and Browett are now moving the company’s retail operations in a completely different direction, and that’s what probably led to last month’s staffing changes.   , new reports have suggested that budget cutbacks may in fact be real.

Browett, according to ifoAppleStore, has complained that Apple’s stores are “too bloated” with employees and need to run “leaner.”Meanwhile, according to a new report. sales grew just 3.2 percent in the June quarter, down from 23.3 percent in March. Even after   a continuing expansion of the Apple Store footprint, store revenues have not kept pace with the growth in Apple’s revenues because of the rapid expansion of the company’s iPhone and iPad distribution network,”Apple store has played a vital role in building the Apple brand. The store always attracted customers with  great positive customer service and with great post sale services.

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Tags: Apple, Cook, Dixon, iPhone, Peter Oppenheimer, Ron Johnson, Steve Job, Tim Cook

Category: News